Benetton Group Headquarters in Tehran, Iran / AquiliAlberg

AquiliAlberg’s design proposal for the new Benetton Group Headquarters in Tehran, Iran is rooted in its tradition, repeating a process already seen and tested in the historical monuments of the city, where a two-dimensional symbol evolves into a three-dimensional volume. The main idea of the project is the integration and transformation of three identical volumes that rotate and scale to create a