Dirt is Good: 18-ton Sand Sculpture Backdrops by JOOheng Tan

Every once in a while, advertising is amazing. World champion sand sculptor JOOheng Tanwas recently asked by ad agency Lowe in Singapore to help create these impressive backdrops for an OMO washing detergent ad campaign. In an age when something like this could have been created digitally, they asked Tan to physically build three 18-ton sand sculptures to be used as backdrops in ads encouraging